Oregon Cannabis
Market Intelligence Report

Oregon launched recreational cannabis sales in October 2015 and built one of the country's most production-heavy markets, with cultivation capacity that has consistently outpaced in-state demand. 2025 sales declined 3.5% to roughly $925 million as record production drove average prices lower, even though underlying consumer demand held steady.

Cumulative all-time legal sales have now passed $8 billion, with the program having generated over $1.3 billion in cumulative state tax revenue since launch.

Oregon's median age of 40.8 is above the national figure, consistent with a long-tenured, established cannabis consumer base relative to newer adult-use states.

The Oregon Liquor and Cannabis Commission (OLCC) regulates all recreational cannabis licensing, compliance, and enforcement statewide. After years of producer oversaturation, the OLCC made its licensing moratorium permanent in 2024, closing most license categories to new applicants and stabilizing the overall license count.

Oregon's cannabis tax revenue is statutorily allocated across a range of public programs rather than through direct business incentives or equity grant programs.

Oregon's cultivation base of roughly 1,373 producer licenses (544 outdoor, 566 indoor, 263 mixed-light) has historically produced far more cannabis than the in-state retail market can absorb, a structural oversupply that the OLCC's permanent 2024 moratorium aims to stabilize rather than reverse. Record 2025 production levels continued to push wholesale and retail prices lower.

Supply is concentrated in the Willamette Valley and Southern Oregon (Rogue Valley), historically known cultivation regions predating legalization.

Flower remains dominant in Oregon, consistent with the state's production-heavy, price-competitive market structure.

OLCC publishes licensee-level data but not an official county sales ranking; the table below is a modeled estimate based on retail license density and population.

Note: Oregon's licensing moratorium means most license categories are closed to new applicants — entry typically requires acquiring an existing license.

Vendor demand signal tracks which product and service categories Oregon operators are actively sourcing this quarter.

Oregon applies a flat 17% state retail sales tax on recreational cannabis, with localities permitted to add up to an additional 3% — a combined maximum of 20%, among the lowest total cannabis tax burdens of any major adult-use state.

Oregon is unusual in being bordered almost entirely by adult-use states, limiting the cross-border demand pull that benefits more isolated markets.

Oregon's cannabis industry has historically supported tens of thousands of jobs across cultivation, processing, and retail per state employment-trend research (Oregon Employment Department / QualityInfo), though a precise current statewide figure for 2025 is not centrally published. (Not Available at the current single-figure official level; historical trend data exists.)

Oregon's adult-use law does not include a dedicated statewide social equity licensing program comparable to states like Illinois or New York. Some local jurisdictions have explored equity-focused provisions, but no centralized statewide equity applicant or award data is published by the OLCC. (Not Available at the statewide official level.)

Oregon's relatively low combined tax rate (up to 20%) and abundant legal supply are generally believed to limit illicit-market competitiveness within the state, though Oregon has also been a documented source of cannabis illegally diverted to other states given its production surplus. No official statewide illicit-market-share figure is published. (Modeled-Estimated.)

This report blends official OLCC/DOR data with modeled estimates where no official figure exists.

This report compiles data from Oregon state agencies, federal demographic sources, and reputable industry and public media covering the Oregon cannabis market.