Adult-Use + Medical Q2 2026 Refreshed Jun 15, 2026

Vermont Cannabis
Market Intelligence Report

The Green Mountain State

Vermont's cannabis market topped $139 million in 2024 sales and is on pace to set a new record in 2025, built on a uniquely small-operator-friendly licensing model.

πŸ“… Published Jun 15, 2026 πŸ”„ Next refresh: Sep 13, 2026 πŸ“ Primary source: Vermont Cannabis Control Board & Vermont Department of Taxes ⏱ 12 min read
Location
NHVTMANY
πŸ“ Vermont β€” New England
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⚑
Key Takeaways β€” Q2 2026
5 things to know before you read on
1
Vermont's cannabis market generated $139.24 million in total sales in 2024, and 2025 is on pace to set a new record β€” sales reached $82.1 million through July and topped $98 million through August, roughly 10% ahead of the comparable 2024 pace. (Official)
2
2024 cannabis tax revenue totaled roughly $27.8 million ($19.7 million in excise tax plus $8.1 million in sales tax); fiscal year 2026 revenue is projected to reach nearly $35 million ($22.6 million excise plus $9.7 million sales tax). (Official)
3
Vermont applies a 14% cannabis excise tax plus the state's 6% sales tax; as of July 2025, 100% of excise tax revenue flows to the General Fund, with 30% (up to $10 million) earmarked for substance misuse prevention programs. (Official)
4
The number of licensed retailers grew from 79 in July 2024 to 106 in July 2025, part of a broader base of 625 total active cannabis business licenses as of May 2025 across a deliberately small-operator-friendly licensing structure. (Official)
5
Some industry observers note that cannabis revenue growth, while still positive, has begun to level off after early rapid expansion — a maturing-market signal worth watching alongside the continued record sales pace. (Official/industry commentary)
β€”

Key Decision Summary

All Roles
IF YOU'RE A RETAILER
A fast-growing retailer base (79β†’106 in a year) means rising competition.

Differentiation matters more as new dispensary openings continue to outpace overall sales growth on a per-store basis.

IF YOU'RE A CULTIVATOR/PROCESSOR
Vermont's small-operator-friendly model favors nimble, lower-volume producers.

With 625 total licenses skewed toward small cultivation tiers, the state rewards quality and relationships over scale.

IF YOU'RE A DISTRIBUTOR / VENDOR
A large, fragmented base of small operators creates many potential accounts.

Vermont's deliberately diverse licensing structure means vendors should expect to serve many small accounts rather than a few large ones.

IF YOU'RE AN INVESTOR
Record sales momentum continues, even as growth shows early signs of leveling off.

2025 is on pace to beat 2024's $139M record, but watch per-store revenue trends as the retailer count continues climbing.

So what?

Vermont's cannabis market reached $139.24 million in 2024 sales and is tracking toward a new record in 2025, supported by 100+ licensed retailers and a uniquely small-operator-friendly licensing structure.

$139.2M
2024 Total Cannabis Sales
2025 on pace to exceed it
Official
$27.8M
2024 Total Tax Revenue
FY2026 projected ~$35M
Official
14%
Cannabis Excise Tax Rate
plus 6% state sales tax
Official
625
Total Active Cannabis Licenses
106 retailers as of Jul. 2025
Official
01

Market Overview

All Roles

Vermont's cannabis market generated $139.24 million in sales in 2024 and is tracking toward a new annual record in 2025 β€” sales reached $82.1 million through July and surpassed $98 million through August, running roughly 10% ahead of the comparable 2024 pace. The market has scaled alongside a fast-growing retailer base: licensed dispensaries grew from 79 in July 2024 to 106 in July 2025, part of a broader pool of 625 total active cannabis business licenses statewide.

Vermont's licensing philosophy deliberately favors small operators, particularly in cultivation, where the state has emphasized low-barrier outdoor and small-tier grow licenses over large-scale indoor cultivation. Some industry commentary suggests overall revenue growth, while still positive, has begun to level off after the program's initial rapid expansion β€” a typical maturing-market signal alongside the continued record sales pace.

Vermont Cannabis Market Reference, 2024–2025
MetricFigureConfidence
2024 Total Sales$139.24MOfficial
2025 Sales, Jan–Aug$98M+Official
2025 H1 Sales Growth (YoY)+10%Official
2024 Excise Tax Revenue$19.7MOfficial
2024 Sales Tax Revenue$8.1MOfficial
FY2026 Projected Total Tax Revenue~$35MModeled-Estimated
Growth Continues, But the Pace Is Moderating

Vermont's 2025 sales are on pace to set a new annual record, but the ~10% year-over-year growth rate is more moderate than the program's early years β€” consistent with a market settling into a more mature growth phase.

02

State Demographics

RetailerInvestor

Vermont's small population and older median age make its $139 million-plus cannabis market notably strong on a per-capita basis, likely aided by tourism traffic and proximity to the Boston and Albany metro areas. (Official, Census ACS 2024)

Population by Age Bracket Census ACS 2024
Under 18
18%
18–34
21%
35–64
39%
65+
22%
Total Population647,106
Median Household Income$81,203
Median Age43.1 yrs
National Population Rank#50 (Modeled-Estimated)
03

Regulatory & Licensing

RetailerCultivatorManufacturerDistributor

The Vermont Cannabis Control Board (CCB) regulates the state's cannabis industry, with the Vermont Department of Taxes administering the 14% excise tax and 6% sales tax. The CCB has deliberately structured licensing to favor small and outdoor cultivators alongside conventional retail and processing licenses, contributing to a base of 625 total active licenses as of May 2025.

Total Active Cannabis Licenses
625
All categories, as of May 2025
Licensed Retailers
106
As of July 2025, up from 79 in July 2024
Licensing Philosophy
Small-Operator-Friendly
Emphasis on low-barrier outdoor/small-tier cultivation licenses
04

State Incentives & Support Programs

All Roles

Vermont's primary structural incentive is its licensing tier design itself, which lowers the cost of entry for small cultivators rather than relying on a separate grant program.

Small-Tier & Outdoor Cultivation LicensingReduced Fees for Smaller Grow Tiers

Vermont's licensing structure offers lower-cost tiers for small-scale and outdoor cultivators, intentionally lowering the barrier to entry relative to large indoor-only cultivation models. (Official.)

05

Supply Chain

CultivatorManufacturerDistributor

Vermont's cannabis supply chain is unusually fragmented by design, with a large share of its 625 active licenses held by small and outdoor cultivators rather than a handful of large-scale producers. Some industry observers have noted this structure carries supply-consistency tradeoffs as the fast-growing 106-store retail network seeks reliable, year-round product.

06

Consumer Demand

RetailerManufacturerDistributor

Vermont's consumer base has supported record sales growth even as the retailer count climbs, suggesting demand has kept pace with β€” or exceeded β€” the rapid expansion of the retail network.

Illustrative Product Category Mix, Vermont Retail Modeled-Estimated; the Cannabis Control Board does not publish a statewide category breakdown in this format.
Product CategoryEst. Share of Retail SalesConfidence
Flower43%Modeled-Estimated
Vapor / Concentrates23%Modeled-Estimated
Edibles17%Modeled-Estimated
Pre-Rolls13%Modeled-Estimated
Other4%Modeled-Estimated
07

County-Wise Sales

RetailerInvestorModeled-Estimated

The CCB does not publish an official county-level sales ranking; the table below is a modeled estimate based on population and known retail concentration.

Estimated Regional Sales Ranking (Illustrative) Modeled-Estimated; not an official state figure.
RegionEst. Sales RankConfidence
Chittenden County (Burlington area)#1Modeled-Estimated
Washington County (Montpelier/Barre area)#2Modeled-Estimated
Rutland County#3Modeled-Estimated
Windham County (southern VT)#4Modeled-Estimated
08

Cost-to-Open Benchmarks

πŸ”’ Members Only

Vermont's small-tier licensing structure produces a notably lower cost-of-entry profile for cultivators than most other adult-use states in this report set.

Vermont Cost-to-Open Benchmarks
Cost ItemTypical RangeConfidence
Small-tier/outdoor cultivation license + first-year fees$1,000–$5,000Modeled-Estimated
Burlington-area retail buildout$200,000–$500,000+Modeled-Estimated
πŸ”’
Unlock Vermont Cost-to-Open Benchmarks
See itemized licensing and buildout cost ranges by region — exclusive to Premium and Elite CannBus members.
09

Vendor Demand Signal

πŸ”’ Members Only

Vendor demand signal tracks which product and service categories Vermont operators are actively sourcing this quarter.

Top inbound vendor-interest categories from Vermont dispensaries and cultivators this quarter.

πŸ”’
Unlock Vermont Vendor Demand Signal
See the top vendor categories Vermont operators are sourcing this quarter, plus verified vendor shortlists — exclusive to Premium and Elite CannBus members.
10

Financials & Tax

All Roles

Vermont applies a 14% cannabis excise tax plus the state's standard 6% sales tax. As of July 2025, 100% of excise tax revenue flows to the General Fund, with 30% (up to $10 million) earmarked for substance misuse prevention programs. This structure produced roughly $27.8 million in combined 2024 tax revenue, with fiscal year 2026 revenue projected to reach nearly $35 million.

Vermont Cannabis Tax Structure
Tax ComponentRateConfidence
Cannabis Excise Tax14%Official
State Sales Tax6%Official
Excise Tax Allocation (as of Jul. 2025)100% to General Fund; 30% (up to $10M) to substance misuse preventionOfficial
11

Neighboring States β€” Regional Impact

RetailerDistributorInvestor

Vermont borders one medical-only state and two adult-use states, with New Hampshire's lack of an adult-use program representing the most significant cross-border demand opportunity.

New Hampshire
Medical-Only

No adult-use program; meaningful cross-border demand potential into eastern Vermont given New Hampshire's restrictive stance. (Modeled-Estimated)

Massachusetts
Adult-Use + Medical

A large, mature adult-use market bordering Vermont to the south; limited cross-border pull given Massachusetts' own extensive retail base. (Modeled-Estimated)

New York
Adult-Use + Medical

An adult-use market bordering Vermont to the west across Lake Champlain; minimal cross-border demand given New York's own expanding retail network. (Modeled-Estimated)

12

Workforce

RetailerCultivatorManufacturer

Vermont's 625 active cannabis licenses, including a fast-growing retailer base, support a workforce spanning small-scale cultivation, processing, and retail. The Cannabis Control Board does not publish a single consolidated current statewide employment figure. (Not Available at the official statewide level.)

13

Social Equity

All Roles

Vermont's licensing structure is designed broadly to lower barriers for small and outdoor cultivators statewide rather than through a dedicated social-equity license set-aside comparable to several peer states. (Not Available: no dedicated statewide social equity license count to report.)

14

Illicit Market

RetailerInvestor

Vermont does not publish an official statewide illicit cannabis market size estimate. Continued record legal sales growth in 2025 suggests the legal market continues capturing demand effectively, though this cannot be directly tied to illicit-market displacement without official data. (Not Available.)

15

Market Signals & Data Confidence

All Roles

This report blends official Cannabis Control Board and Department of Taxes data with reputable industry and policy media reporting where no single official figure exists.

Data Confidence Reference
Data PointSource TypeAs-of DateConfidenceHow We Use It
Sales FiguresGovernment (Dept. of Taxes) / media reporting2024–Aug. 2025HighHeadline stats & overview section
Tax Revenue & AllocationGovernment (Joint Fiscal Office / Dept. of Taxes)2024, FY2026 projectedHighFinancials section
License CountsGovernment (Cannabis Control Board)May–Jul. 2025HighRegulatory section
Population / Income / AgeGovernment (Census ACS)2024HighDemographics section
Product Category MixIndustry research2025LowConsumer demand framing
16

Scenario Outlook & Market Opportunity Snapshot

All Roles
Five-Year Scenario Outlook
ScenarioKey DriverTrajectory
BearRetailer growth outpaces demand, compressing per-store revenueSales growth slows to low single digits by 2027
BaseModerate, steady growth continues alongside retailer expansionSales grow 5-10% annually through 2027
BullTourism and cross-border demand from New Hampshire accelerate growthSales surpass $175M by 2027
6.4
Market Opportunity Score β€” a small but consistently growing market with a uniquely accessible licensing structure
2025 sales on pace for new record
7.5
Retailer base growing quickly
6.8
Small-operator-friendly licensing
6.2
Growth rate moderating
4.8
Small population caps market size
4.2
Reading the Score

Vermont scores moderately above the midpoint of this report set: continued record sales and rapid retailer growth are real strengths, balanced against a small population ceiling and early signs that growth is moderating after the program's initial rapid-expansion phase.

17

Outlook & Next Steps

All Roles
πŸ“ˆ
2025 sales are on pace to exceed 2024's $139 million record

Through August, sales were tracking roughly 10% ahead of the comparable 2024 period.

πŸ“ˆ
The retailer base grew from 79 to 106 stores in a single year

This rapid build-out suggests continued investor and operator confidence in the market.

βž–
Overall revenue growth shows early signs of moderating

Some industry commentary points to growth leveling off after the program's initial rapid-expansion years β€” a typical maturing-market signal.

⚠️
A fragmented, small-operator supply base may face consistency challenges

As the 106-store retail network scales, reliable year-round supply from many small cultivators could become a more pressing operational question.

β€”

What's Free vs. What's a CannBus Membership

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Included in This Free Report

  • Key Takeaways & Decision Summary
  • Market Overview, Demographics, Regulatory & Licensing
  • State Incentives, Supply Chain, Consumer Demand
  • Regional Sales Estimates (modeled)
  • Financials, Neighbors, Workforce, Equity, Illicit Market
  • Market Signals, Scenario Outlook, Outlook & Next Steps

Unlocked with Premium / Elite

  • Full Cost-to-Open Benchmarks
  • Vendor Demand Signal with verified shortlists
  • Downloadable data appendix (CSV)
  • Priority alerts on Cannabis Control Board regulatory changes
  • Direct introductions to vetted vendors
UPDATE
Vermont cannabis sales topped $98M through August 2025, on pace to beat the 2024 record of $139.2M, as the retailer base grew from 79 to 106 stores.

Watch whether per-store revenue holds up as the retail network keeps expanding.

Quarterly Refresh Scheduled This report updates every 90 days. Next refresh: September 13, 2026.
Sep 13, 2026
Next Review Date
18

Sources & Methodology

All Roles

This report compiles data from the Vermont Cannabis Control Board, the Department of Taxes, the Joint Fiscal Office, federal demographic sources, and reputable industry and policy media.

Primary Sources

  1. Vermont Cannabis Control Board β€” State regulator; licensing data
  2. Vermont Department of Taxes β€” Cannabis Excise Tax β€” Tax rate and revenue allocation
  3. Vermont Joint Fiscal Office β€” Cannabis Tax Revenue Overview β€” 2024 actuals and FY2026 projections
  4. The Marijuana Herald β€” Vermont Cannabis Sales Reach $13.13 Million in July β€” 2025 year-to-date sales figures
  5. U.S. Census Bureau β€” ACS 2024 β€” Population, income, and age demographics
CannBus labels every data point as Official, Modeled-Estimated, or Not Available. This report contains no fabricated figures.